Which Equity Release And Lifetime Mortgage Review in 2024

Do You Want To Know More About the Financial Solutions Which? Can Offer You? Discover Their Alternatives, Pros, Cons, Fees, Interest Rates and More. Read On…
  • Last Updated: 05 Feb 2024
  • Fact Checked
  • Our team recently fact checked this article for accuracy. However, things do change, so please do your own research.


Francis Hui

Key Takeaways

  • Which? is a UK consumer watchdog, offering comprehensive reviews and information on various topics, including equity release.
  • They provide unbiased and independent financial advice and reviews, focusing on consumer protection and ethics.
  • While Which? does not offer equity release, it evaluates equity release providers and their products.
  • Membership with Which? includes access to personalised financial advice, though it is not regulated.
  • Which? charges an annual membership fee, giving subscribers access to it's wide range of services and reviews.
  • Currently, equity release rates are between 5.20% to 6.30%*

You may have heard about Which?, but do you know if they actually offer equity release?

We have compiled the facts regarding Which? for you, so that you can easily access all the information you need.

In This Article, You Will Discover:

    The team of journalists at Every Investor are exceptional at uncovering relevant and credible financial information so you can stay up to date on market trends.


    NOTEEvery Investor is an impartial and unconnected third-party information provider via this website, and the details replicated in this commentary represent the opinions of Every Investor only and may not reflect the views or opinions of Which?. This article must not be interpreted as advice, nor is it a solicitation to conduct transactions in any financial product provided by Which?.

    The Basics of Equity Release

    Equity release allows individuals aged 55 and up to tap into the locked-in value of their homes. It transforms a part of the home’s equity into spendable cash, without necessitating a sale.

    This financial method's repayment is singular in its postponement; it's settled through the home's future sale, often after key life transitions of the homeowner.

    Who Is Which?

    Which? is a UK consumer watchdog website

    It uses the funds from it's commercial activities to fund the rest of it's consumer champion work which is their core focus.

    Being a not-for-profit organisation, Which? prides itself on being 100% independent and not influenced by any product providers.

    Which? is known for being ethical, taking a stand for what is right, and bringing it's readers fair and unbiased researched market details to keep you informed.

    Why You Should Consider Which?

    You should consider Which? because it's team of market-leading journalists conducts thorough research on the best equity release options, and are champions for consumer choices and causes.

    Which? sees itself as the people's voice on all economic matters and uses it's influence to make changes for the better in the markets, including taking on scams and politicians.

    With a reputation for it's ethics and consumer focus, you can most surely consider Which?.

    Does Which? Have an Equity Release Calculator?

    No, Which? does not have an equity release calculator, as they do not offer equity release.

    Why not try our own equity release calculator for an approximation?

    Please note that we may be able to find you a better rate and that may mean a significant saving.

    What Services Does Which? Offer?

    The core activity at Which? is being an online consumer champion that brings you trusted reviews and information from various UK markets about all sorts of topics and products.

    It also looks explicitly at money matters, including equity release, and has been responsible for organising numerous plans.

    It brings you reviews about providers and products from the market and gives you an independent view of these.

    Financial advice is offered by Which?'s Money Helpline service. However, this is unregulated yet personalised and can assist you in starting the equity release process.

    Does Which? Offer Equity Release or Lifetime Mortgages?

    No, Which? does not offer equity release.

    Which? is an online review platform that evaluates equity release providers and the products they offer. 

    It can also help arrange equity release for subscribers.

    What is more, it is a consumer champion website and centres it's activities and reporting around protecting customers.

    Another great attribute of Which? is that it is a non-profit organisation.

    Further to this, Which? has two divisions, namely Which? Limited and Which? Financial Services.

    All digital products such as Which? Wills, Which? Money Helpline, Which? Legal, books, and magazines are run by the divisions, and the earnings from these funds the group.

    What Are Which?’s Interest Rates?

    As Which? does not directly offer equity release, it does not have interest rates. 

    However fixed interest rate starts from 5.20% to 6.30%* (AER). You can view the interest rates on equity release here.

    *While we regularly review our rates, these may have changed since our last update.

    What Are Which?’s Fees?

    Which? charges a membership fee of £79* per annum, including access to all their services.

    *While we regularly review our rates, these may have changed since our last update.

    What Are the Advantages and Disadvantages of Which?

    Which? Pros

    • Members receive free financial advice via the Which? Money Helpline.
    • It is independent, so your advice is sourced from the whole market and not just from one provider.
    • Advisers from Which? can put you in touch with trusted providers.

    Which? Cons

    • Although advice from Which? is personalised, it is not authorised in the UK to provide regulated advice.
    • The advice service is only available to subscribers who pay subscription fees.

    How Did We Review the Information on Which?

    We compiled information about Which? by doing extensive research and investigating its online ratings on top UK review platforms.

    What we found:

    Which? Customer Reviews

    You can read the online reviews for Which? here:

    Which? Complaints

    To lodge a complaint with Which? you can contact it in the following ways:

    • Via email at: complaintsteam@which.co.uk
    • By calling them on: 02922 670030.
    • You can also write to them at:
      Which? Complaints Team, 3, Capital Quarter, Tyndall Street, Cardiff, CF10 4BT.

    Which? will endeavour to resolve your complaint within one business day of receipt.

    However, if it can not do so within three business days, it will write to you on the fifth business day to inform you of when you can expect a response to your complaint.

    Which? FCA Details

    Here are the FCA details for Which?:

    Trading Names

    • Which?
    • The Consumer’s Association
    • Which? Limited
    • Which? Financial Services Limited

    FCA Permitted Services

    • Insurance-related activities
    • Mortgage and Home Finance Activities
    • Consumer Credit Activities


    • Financial Conduct Authority (FCA)1

    Registration Numbers

    • FCA Ref Number: 527029
    • Companies House Number: 07239342

    FCA and Companies House Link

    Which? Contact Number and Address

    • 0207 770 7000
    • helpdesk@which.co.uk
    • 2, Marylebone Road, London, NW1 4DF.

    Common Questions

    Is Which a Member of the Equity Release Council?

    Who Owns Which?

    How Can I Apply for a Job at Which??

    Does Which Offer Equity Release?

    Is Which? Safe?

    In Conclusion

    In the equity release market and customer watchdog sectors Which? is known as a reputable review and consumer champion website.

    It feels strongly about protecting consumer rights and promoting ethical financial services to it's readers.

    We always recommend that you contact your financial adviser before making any financial decisions.

    The features mentioned and the amounts raised, are subject to the lender’s criteria, terms and conditions. These may take into account the age, health and lifestyle factors in order to provide an enhanced amount. To understand the features and risks, ask for a personalised illustration.

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