How We Make MONEY

Our Mission

At Every Investor is to empower you with clear, comprehensive financial guidance but we are equally committed to being transparent about how our platform is funded.

On this page, we will guide you through our monetisation methods, editorial principles, and the ethical standards that underpin everything we do.

Our goal is not just to assist you in navigating your financial journey but also to earn and maintain your trust by disclosing how we sustain our operations and deliver quality financial content and insights.

Collaboration Among Remote Employees

Earning Trust at Every Investor

Transparency of Monetisation

At Every Investor, we believe in full transparency when it comes to how we sustain our operations and generate revenue.

Our primary revenue streams include:

  • Advertising: We host advertisements that are clearly marked and separate from our editorial content.
  • Affiliate Marketing: We earn a small commission when readers click through to an affiliate partner and sign up. All affiliate links are clearly marked.
  • Lead Generation: Our equity release partner is Age Partnership

Where there is the possibility of a conflict of interest, we prioritise editorial integrity over profit. As such, we often turn away revenue-generating proposals and partnerships rather than compromise on the quality of Every Investor and our promise to our readers.

Transparency in Monetisation
Editorial Independence Declaration

Editorial Independence

Our financial expertise is the cornerstone of our business, and we maintain strict editorial independence despite our monetisation strategies.

Advertisers and sponsors do not influence our editorial content.

Our dedicated team of financial specialists ensures that all content is accurate, unbiased, and serves the best interest of our readers.

Our Editorial Guidelines define the consistency, quality, and professionalism standards that we set at Every Investor.

Content Updates and Accuracy

We regularly add new articles and make updates to existing content as and when required. Our team of writers update the website on a weekly, if not daily basis.

Every article after it is written goes through a rigorous editing process before it is published. Once the expert writer has delivered the final draft, it is edited, fact-checked and submitted to our review board. Once it has been signed off by the review board, it goes through an external compliance check with Alpha Capital Compliance Limited, a UK-based Compliance consultancy.

All attempts are made to ensure that the content is up-to-date and accurate, but because the financial industry moves quickly, it is possible that errors may happen from time to time.

If a reader spots an error, we encourage them to report it to us here. We will review all recommendations and make any necessary changes within 3 business days.

Content Updates and Accuracy Assurance
Expertise and Authority Assurance

Expertise and Authority

Every Investor’s team comprises industry experts who bring their knowledge to the forefront to help you make informed financial decisions.

Our revenue model, including affiliate marketing, allows us to invest in comprehensive research, fact-checking and external compliance ensuring that the information we offer is authoritative and grounded in real-world experience.

Meet our team of writers, contributors and industry experts.

Ethical Practices and User Trust

We adhere to the highest ethical standards, following guidelines set by the Society for Advancing Business Editing and Writing (SABEW) and monitored by compliance by Alpha Capital Compliance.

Our commitment to ethical practices means we prioritise your trust over our profits.

We disclose potential conflicts of interest and follow advertising standards to ensure our content integrity remains uncompromised.

Ethical Practices and User Trust Section

Accessibility and Updates

Our content is designed to be accessible to everyone, regardless of their financial background.

We continually update our articles to reflect the latest information, with any amendments clearly noted.

Additional Information

For complete clarity on our operations and your security, please review the following additional information:

  • Contact Information: For further inquiries about how we make money, please contact us.
  • Privacy Policy: For detailed information on how we handle your data, please refer to our privacy policy.
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