Founder: The Visionary Behind Senior Financial Success

Bert Hofhuis

Founder of Every Investor
“We make finance simple — so you can plan your future with confidence.”
Meet Bert
Bert Hofhuis is a distinguished figure in the industry, boasting an impressive career spanning over two decades.

As the founder of numerous websites in the UK financial space, Bert has channeled his extensive knowledge and experience into creating a platform that demystifies later life finance and topics.

The Road Less Travelled

Bert’s Experience

In his long professional career, Bert has worked with multinational companies and governments, consulting on various financial and logistical projects in Africa, Europe and Asia.

Most notably he was recognised for his contributions to:

  • TMEA Logistics Innovation for Trade Fund (LIFT) as an business and finance expert for Nathan Inc in Kenya, Uganda, Burundi, Rwanda and Tanzania (on behalf of UK DFID).
  • Grindrod Logistics as a financing and asset audit specialist in Southern Africa.
  • GIZ as Team Leader with specialist business financial acumen, tasked with developing a Fleet Management System and Asset Management Policy for the Government of Malawi (on behalf of the German Government).
  • The Samsun Logistics Centre (SLC) funded by the EU in Samsun Turkey as a business financial planning expert (on behalf of the EU).
  • The establishment of CFS facilities for Damco, Djibouti (on behalf of the AP Moller Maersk Group) as both a financial and logistics executive.
  • A project initiated by the Investment Board of Nepal as a financial feasibility specialist (on behalf of UK DFID)

In the last ten years, Bert has changed his expertise to personal finance in the UK. This pivot led him to establish Every Investor, a platform dedicated to demystifying complex financial decisions for the everyday person. With a strong background in corporate finance, Bert recognised a gap in personal financial education and sought to fill it.

Every Investor, under Bert’s leadership, is committed to providing accurate, easy-to-understand content. The platform is designed to empower readers to make educated financial decisions, whether they are just starting to think about retirement or are well into their financial journey. 

Bert and his team of financial writers and experts focus on delivering integrity-first, people-oriented content that simplifies the complexities of later-life finance.


“I have known Bert for over 40 years and have always been impressed by his professionalism and integrity in his business dealings.”
Nigel Grey, former Treasury Manager at De Beers Group.

“Bert has a professional and a solutions driven approach to managing and facilitating projects, and an open and engaging leadership style.”
Anand Bunsee, Internal Audit Strategist at Procursus.

“Bert elevated the operational capability, setting performance management strategy and best practice sharing across the entire Sub-Saharan Africa.”
Jan van Rooyen, Project Leader at Imres B.V.

In the Past Edited Version 2


  • Project Management
  • Operations Management
  • Strategic Leadership
  • Personal Finance
  • Equity Release
  • Lifetime Mortgages
  • Later Life Mortgages


Bert’s Vision for Every Investor

At Every Investor, Bert leverages his corporate finance acumen to lead a team dedicated to helping individuals navigate the often opaque world of personal finance. 

The site aims to break down complicated financial topics into clear, actionable information. It is a resource for those facing pivotal financial choices, particularly in retirement planning and equity release.

Bert's Vision for Every Investor
Every Investor Mission & Vision

The ambition of Every Investor is to provide clear, authoritative guidance on financial matters, focusing especially on the nuances of equity release and retirement planning. 

Our mission is to deliver knowledge that enables people to confidently manage their financial future.

Central to our ethos is offering reliable, thoroughly vetted content that cuts through the complexity of financial planning. 

We strive to be the go-to resource for individuals at any point in their retirement journey, maintaining content that is current, pertinent, and understandable for everyone, no matter their level of financial expertise.

Our strategy is to constantly innovate in how we present financial information, stay ahead of industry trends, and provide comprehensive tools, like our free calculators, to support informed financial choices. 

Every Investor is committed to creating content that does more than inform—it prepares our readers for meaningful discussions with financial advisors, instilling a sense of readiness and assurance.

To make our vision happen we are growing a team of professionals who offer a wealth of knowledge and a range of viewpoints, ensuring our content meets the diverse needs of our readership. 

Our dedication to honesty and ethical reporting is paramount, as we work to maintain and strengthen the trust our readers place in us.

Bert in the Press
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Out and About
Originally from the Netherlands, Bert has an unnatural fondness for the colour orange, and a deep appreciation for cooler weather. When he is not in the office, you can find him mountain biking, reading The Economist or being chased around by his grandchildren.
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