SIPP Advisors: Who Should You Consult?

SIPP advisors can tailor your retirement portfolio to meet specific financial goals, navigating the complexities of investments and tax benefits. They offer insights into strategic asset allocation, ensuring your retirement savings work effectively for you.
  • Last Updated: 23 May 2024
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  • Our team recently fact checked this article for accuracy. However, things do change, so please do your own research.


Francis Hui
Our In-Depth Guide Explores the Various Types of SIPPS Advisors and Offers Insights to Help You Select the Perfect Match. Dive in For Expert Advice and Rankings.
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Key Takeaways
  • Top SIPP advisors in the UK include Hargreaves Lansdown and AJ Bell; finding reputable advisors means checking financial regulatory websites, reading user reviews, or getting personal recommendations.
  • SIPP advisors guide your investment decisions and offer financial planning tailored to your retirement objectives, typically charging a fixed fee, a percentage of assets under management, or hourly rates based on their pricing model.
  • Consulting a SIPP advisor is crucial; they provide valuable insight into pension legislation, tax implications, and effective investment strategies to maximise your retirement funds.

In the intricate realm of pension planning, identifying the ideal SIPP advisors can feel like an overwhelming task. 

So, how do you separate the experts from the rest? 

In this guide, we’ll unpack everything about SIPP advisors, guiding you from understanding their pivotal role to being able to make an informed choice tailored to your needs.

In This Article, You Will Discover:

    At Every Investor, we pride ourselves on providing our readers with only the most up-to-date, relevant, and useful information. 

    As such, all our content undergoes extensive quality and compliance checks before publication. 

    Dive into the world of professional SIPP advice with us.

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    Need for SIPP Advisory Services

    What Is a SIPP?

    A SIPP, or Self-Invested Personal Pension, is a UK pension scheme that grants individuals greater control over their retirement savings.

    It allows investors to choose from a diverse range of investments, including stocks and property, providing flexibility and autonomy in managing their pension funds.

    What Are the Duties of SIPP Advisors in the UK?

    In the UK, Self-Invested Personal Pension (SIPP) advisors shoulder crucial responsibilities. They provide expert advice to clients on how to manage their pensions for a secure future. This involves educating clients about SIPP options, risks, restrictions, and potential benefits.

    They also advise on investment decisions within the pension scheme, navigating the complexity of stocks, bonds, and funds. SIPP advisors in the UK also monitor and review clients’ pension portfolios, ensuring they align with their retirement goals.

    They manage administrative tasks, such as setting up SIPP accounts and handling paperwork. Additionally, they must keep abreast with legislative changes impacting pensions and relay this information to their clients.

    As trusted experts, SIPP advisors play a vital role in helping individuals achieve their retirement objectives.

    The roles and responsibilities of SIPP advisors include recommending suitable SIPP providers, explaining the tax implications of these products, and helping clients explore investment options.

    Other responsibilities include:

    • Assessing SIPP Suitability: Not everyone’s retirement pot fits the SIPP mould, and an advisor can help you figure out whether this type of pension would suit your circumstances. SIPP suitability depends on various factors, including financial objectives, risk appetite, and investment knowledge. 
    • Investment Advice & Portfolio Construction: The SIPP space is a realm of diverse investment opportunities, which means building a balanced portfolio requires expert knowledge and strategic planning. An experienced advisor should be able to assist you in this regard.
    • Ongoing Portfolio Management: Maintaining a SIPP is not a set-and-forget affair; an advisor could help you when it comes to the regular reviewing and rebalancing of your portfolio to optimise its performance. 

    What is the Importance of Professional Advice With SIPPs?

    The importance of professional advice with SIPPs can’t be overstated: Trying to navigate the world of Self-Invested Personal Pensions (SIPPs) without expert guidance would be akin to tackling an obstacle course blindfolded. 

    Professional advice is crucial to managing the potentially complex arrangements that make up a SIPP. 

    How to Choose the Right SIPP Advisor?

    Choosing the right SIPP advisor is as crucial as choosing the right SIPP. 

    A good match must tick various boxes, including knowledge, experience, transparency, and customer service. 

    Here’s what to look out for:

    • Qualifications & Credentials: Always vet your SIPP advisor’s qualifications and credentials; credible professionals possess relevant certifications, such as Chartered Financial Planner status.1
    • Experience & Track Record: A proven track record and solid experience in pension planning are also crucial. 
    • Client Reviews & Testimonials: Do not overlook client reviews and testimonials, as these offer invaluable insights into an advisor’s reputation and service quality. Remember, though, that client reviews are subjective.

    Are There Different Types of SIPP Advisors?

    There are different types of SIPP advisors, namely Independent Financial Advisors (IFAs) and restricted advisors, each providing a different level of service. 

    Independent Financial Advisors (IFAs)

    The Financial Conduct Authority’s guidelines require Independent Financial Advisors (IFAs) to give unbiased advice, i.e. advice that doesn’t centre any particular financial provider or product. 

    IFAs are called ‘independent’ because they operate independently from specific financial product providers or companies.2

    Restricted Advisors

    Restricted advisors, unlike IFAs, are limited to specific products or certain providers and may be tied to specific companies or have a restricted list of products they can offer.3

    What are the Alternatives to SIPP Advisors?

    Alternatives to SIPP advisors include robo-advisors and investment platforms.

    Here’s a quick look at your options beyond SIPP advisors:

    • Robo-Advisors: Robo-advisors are automated investment platforms that use algorithms to provide financial advice and manage investment portfolios. While they typically charge lower fees compared to human advisors, they may offer limited customisation and are generally better suited for straightforward investment needs.
    • Financial Planners: Rather than focusing solely on the SIPP, a financial planner can provide a comprehensive view of your financial situation, covering other aspects like estate planning, tax optimisation, and more.
    • Wealth Managers: Typically used by high-net-worth individuals, wealth managers offer a more personalised service that can encompass various aspects of financial planning, including but not limited to SIPPs.
    • Accountants: Particularly useful if you have a complex tax situation, an accountant can help you make sense of the tax implications of different investment choices within your SIPP.
    • Investment Platforms: Online platforms can offer a variety of tools to help you manage your SIPP. They often come with lower fees but may not provide tailored advice specific to your situation.
    • Books and Online Resources: There are numerous educational materials that can help you learn about investing and managing your SIPP. Remember, though, that while these resources can provide a strong foundation, they cannot replace personalised advice.

    While SIPP advisors can offer valuable advice and management services for your SIPP, these alternatives may be worth considering if your are looking to manage your pension differently.

    It’s essential to weigh the pros and cons of each alternative carefully: The right choice will depend on various factors such as your financial goals, risk tolerance, investment knowledge, and the complexity of your financial situation. 


    Always remember that investing in a SIPP involves risks and it’s crucial to do your due diligence or seek professional advice if your are unsure.

    What are the SIPP Advisors’ Charges & Fees?

    SIPP advisors’ charges and fees can vary widely depending on the level of service provided. 

    Typically, you may encounter the following charges:

    • Initial consultation fees: This may be a fixed fee or an hourly rate.
    • Set-up fees for opening your SIPP.
    • Ongoing management fees: These are usually a percentage of the assets under management and can range from around 0,5% to more than 1,5% per year. (These are estimative or typical but not exhaustive figures.) Some advisors may offer a fixed-fee option as well.
    • Transaction fees for buying or selling investments. 

    It’s important to read the fee schedule carefully and understand the full cost of the advisory service, as these charges can have a significant impact on the long-term growth of your SIPP. 

    Always ensure that you are comfortable with the fee structure and that it aligns with the level of service you require.

    While the cheapest advisor is not necessarily the best, it’s important to weigh the cost against the quality of advice, the advisor’s experience, and the range of services they offer.

    What Influences the Cost of SIPP Advice?

    Several factors influence the cost of SIPP advice, including your location and the complexity of your SIPP investment.4 

    Let’s take a quick look at these factors:

    • Your Location: Location affects cost; advisors in city centres often charge more to cover higher overheads.5
    • Type of Advisor: Independent and restricted advisors may charge different rates. Similarly, robo-advisors generally offer cheaper services. 
    • Your Advisor’s Level of Experience: The experience level of your advisor can also influence cost as more experienced advisors often charge more but offer valuable insights. 
    • How Complex Your SIPP Investments Are: Complex SIPP portfolios usually command higher fees.
    • How You’d Like to Invest: The way you invest affects costs too. Active investment management generally incurs higher fees than passive strategies. 

    How Do You Work With a SIPP Advisor?

    Working with a SIPP advisor’s a collaborative journey, from deciding on a product to withdrawing your pension. 

    Here are some major steps to expect:

    • Initial Consultation & Assessment: The initial consultation involves assessing your financial situation and retirement goals. 
    • Getting Your Advisor’s Recommendations in Writing: Receiving your advisor’s recommendations in writing is crucial as this ensures transparency and accountability. 
    • Ongoing Communication & Updates: Once you’ve opened a SIPP, regular updates from your advisor could help ensure your investment strategy stays on track. 

    What is the Difference Between DIY vs. Professional SIPP Management?

    When it comes to SIPP management, the DIY and professional routes each has its pros and cons. 

    Let’s take a look at both these options for SIPP management.

    DIY SIPP Investment Approach

    A DIY SIPP investment approach involves, as the name would suggest, choosing your own assets and managing your own investment strategy.


    • Cost Savings: DIY investing typically involves lower fees, as your are not paying for professional advice. This can result in a greater share of your returns being reinvested.
    • Full Control: You have complete control over your investment choices, allowing you to tailor your portfolio to your own risk tolerance and financial goals.
    • Flexibility: You can adjust your investment strategy at your own pace and according to your own research and understanding.
    • Educational Experience: Managing your own investments can be a valuable learning experience, helping you to better understand financial markets.


    • Time-Consuming: Effective investment management requires a significant amount of time spent on research, monitoring, and making adjustments.
    • Lack of Expertise: Without formal training or experience, you may miss out on valuable insights or make mistakes that could be avoided with professional advice.
    • Emotional Bias: Managing your own investments can sometimes lead to emotional decisions, such as panic selling or overconfidence, which can negatively impact your returns.
    • No Comprehensive Planning: A DIY approach usually focuses solely on investment selection, neglecting other aspects of financial planning like tax optimisation and estate planning.

    Professional Advice

    Professional advice involves consulting a qualified pensions or investment advisor and working with them to manage your SIPP.


    • Expert Guidance: Professional advisors bring experience and expertise, which can help in making informed decisions and constructing a diversified portfolio.
    • Time Savings: Advisors manage your investments on your behalf, freeing you from the need to constantly monitor and adjust your portfolio.
    • Comprehensive Planning: Many advisors offer a holistic approach to financial planning, incorporating your entire financial situation.
    • Emotional Discipline: A financial advisor can act as a buffer between you and your emotional impulses, encouraging a more disciplined approach to investing.


    • Cost: Professional advice comes with fees that can eat into your returns over time. This is particularly relevant if the advisor charges a percentage of assets under management.
    • Limited Control: While you’ll have input, the final decisions usually rest with the advisor, which means you may have less control over your investments.
    • Potential for Conflicts: Some advisors may receive commissions for promoting specific products, potentially influencing their recommendations.
    • Quality Variance: The level of service and expertise can vary greatly between advisors, so it’s crucial to vet any potential advisor carefully.

    Your decision between the two approaches will depend on your financial goals, investment knowledge, time commitment, and risk tolerance. 

    Whichever path you choose, it’s essential to be aware of both the potential benefits and drawbacks.

    How Do You Change SIPP Advisors?

    Changing SIPP advisors is common but should be done judiciously. 

    Reasons for switching range from poor performance to a lack of communication or could include feeling that your financial goals are no longer a priority.


    Switching has costs and implications; there may be exit fees and market downtimes. 

    Who Are the Best SIPP Advisors in the UK?

    The best SIPP advisors in the UK will always be a matter of personal preference and individual suitability. 

    To get you started on your research journey, we’ll highlight a few firms here. 

    This is in no way an endorsement of these providers’ services, and Every Investor isn’t affiliated with any of the firms mentioned in this article. 

    St. James’s Place

    St. James’s Place, the UK’s largest wealth manager,7 manages £148,4bn in assets and serves over 900,000 clients with 4,693 advisors.8 

    Christina Clegg

    Christina Clegg Financial Planning Services Limited are known for their expert SIPP advice. 

    The firm has consistently ranked among the UK’s top financial advisors, climbing from 16th in 2020 to 11th out of 1,824 advisors in the UK by 2022, as per the Vouched For rankings.9

    Charles Stanley

    With over 200 years of experience, Charles Stanley offers a wide range of services.10

    The firm won ‘Best for Beginners’ and ‘Best for Customer Service’ in the 2022 Boring Money Best Buy awards.11

    Wren Sterling

    Wren Sterling offers financial planning and SIPP services across the UK, and was highly commended in Moneyfacts’ Retirement Adviser of the Year category at the publication’s 2023 Investment Life and Pensions Awards.12 

    The firm also won The Quality Business Awards’ Best Financial Planner in Nottingham in 2023.13

    Barnett Waddingham

    AKG’s annual review rated Barnett Waddingham’s SIPP as ‘strong’ for the seventh consecutive year, based on their operation and client commitment.14

    Please note 

    It’s important to do your own research and consider your personal needs when choosing a financial advisor; it may also be beneficial to consult with multiple advisors to find the one that best suits your needs. 

    Remember, investing in a SIPP involves risks, including the loss of capital, and it’s important to understand these risks before making investment decisions.

    Where Can I Find a SIPP Advisor?

    You can find a SIPP advisor in a number of different ways, from consulting professional bodies to asking friends and family for referrals. 

    Here are some methods and platforms that can help you in your search:

    • Professional Bodies: Websites of professional organisations such as the Personal Finance Society (PFS)15 or the Chartered Institute for Securities & Investment (CISI)16 often have directories where you can find qualified and accredited advisors in your area.
    • Online Platforms: Websites like,17 The Society of Later Life advisors directory,18 MoneyHelper’s Retirement Advisor Directory,19 and VouchedFor20 provide databases of financial advisors, including those specialising in SIPPs. These platforms often include reviews and ratings, which can give you an initial impression of an advisor’s reputation.
    • Bank and Investment Firms: Many high-street banks and investment firms offer financial advisory services, including advice on SIPPs. While they can be convenient, make sure to compare their fees and services with independent advisors.
    • Accountants and Lawyers: If you already have an accountant or solicitor, they may be able to refer you to a reputable SIPP advisor. Professional referrals like these can be particularly trustworthy.
    • Word of Mouth: Personal recommendations from family and friends can often be the most reliable, especially if they have similar financial needs and have had a good experience with the advisor.
    • Local Financial Firms: Local financial advisory firms often offer SIPP advice as part of their portfolio of services. A quick web search or glance at the local business directory could point you in the right direction.
    • Trade Publications and Media: Financial magazines, blogs, and news outlets sometimes feature articles or rankings of financial advisors, though these should be just one factor in your decision-making process.
    • Initial Consultations: Many advisors offer a free initial consultation. This is a good opportunity to ask about their qualifications, experience, fees, and what services they provide. Make sure their expertise aligns with your specific needs before proceeding.

    Remember, when choosing a SIPP advisor, it’s essential to confirm that they’re regulated by the Financial Conduct Authority (FCA). (You can check their credentials on the FCA’s public register.)21 

    Due diligence is crucial in ensuring that you select an advisor that aligns with your financial goals and requirements.

    What is the Quick Checklist for Selecting a SIPP advisor?

    A quick checklist for selecting a SIPP advisor may be helpful when you’re trying to pick the best fit for your situation.

    Here’s the list:

    1. Qualifications: Ensure they’re qualified, they should be regulated by the FCA.
    2. Experience: They have got to have experience with SIPPs. 
    3. Customer service: Gauge their customer service – are they prompt, courteous, and helpful?
    4. Advice scope: They should provide comprehensive advice, considering your overall financial situation.
    5. Ongoing Support: Make sure they’re available for ongoing advice and support.
    6. Communication: They should be easy to contact and provide regular updates.

    Common Questions

    Do I Need a SIPP Advisor to Open a SIPP?

    How Can a SIPP Advisor Help Me Maximise My Pension Pot?

    How Do I Choose a Good SIPP Advisor?

    Much Does It Cost to Hire a SIPP Advisor?

    Can a SIPP Advisor Help Me Choose Suitable Investments?

    Can I Change My SIPP Advisor If I'm Not Happy?

    How Often Should I Meet With My SIPP Advisor?

    Can a SIPP Advisor Help With Tax Planning?

    Who Are the Best SIPP Advisors in the UK?

    What Do SIPP Advisors Do Exactly?

    How Do SIPP Advisors Charge for Their Services?

    Why Do I Need a SIPP Advisor for My Investments?

    Where Can I Find Trustworthy SIPP Advisors Near Me?

    In Conclusion

    Finding the right SIPP advisor involves a blend of research, recognising your personal preferences, and understanding your own financial needs. 

    From professional bodies to online platforms and referrals, there are various ways to locate qualified advisors. 

    Regardless of the route you choose, it’s crucial to ensure that the advisor is FCA-regulated and aligns with your specific investment goals and financial situation. 

    With the right SIPP advisor, you can navigate the complexities of pension investments more effectively, allowing you to focus on achieving your long-term financial objectives.

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