With property prices in the capital among the highest in the UK, it’s no surprise that more homeowners—retired individuals or couples—are turning to equity release in London as a way to boost their retirement income.

In the final quarter of 2024, the UK equity release market saw its highest level in over a year; with over 15,000 active customers, a resurgence in homeowners leveraging property wealth for retirement needs is clear.¹

Equity release may seem complex, but with the right guidance, it becomes far more straightforward. That’s why we’ve created this focused guide to help you understand your options and choose with confidence.

Keep reading to find out how to make the most of your London home in retirement...

How to Find Reliable Equity Release Advice in London

When seeking equity release in London, it's essential to consult specialised solicitors and advisers who can provide expert guidance on the legal and financial aspects, ensuring the process is compliant and tailored to your needs—this is the essential first step in the equity release process.

Ensure that your adviser or solicitor is a member of the Equity Release Council (ERC) as these professionals follow strict guidelines designed to protect your interests; the UK equity release market is closely regulated by the Financial Conduct Authority (FCA) and overseen by the ERC.¹

To find a reputable ERC member in London who can guide you through the equity release process, use the ERC’s member search page. This tool allows you to locate experienced professionals who are committed to providing trustworthy advice.

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Your adviser can connect you with reliable solicitors who specialise in equity release, ensuring that every step of the process is handled with the utmost professionalism and care.

What's Equity Release & How Does It Work?

Equity release lets homeowners aged 55+ unlock some of their property's value as tax-free cash, either as a lump sum or in instalments, without having to sell or move out; this proves to be viable solution for those seeking financial flexibility without sacrificing their home.

The loan is typically repaid when the homeowner dies or moves into long-term care, using proceeds from the property's sale.

While popular in the UK, rules can differ in other countries, such as equity release in Ireland, so it's essential to seek location-specific advice.

What Should You Know About Equity Release in London?

For London homeowners, equity release offers the chance to access significant tax-free funds due to higher-than-average property values.

This can provide more financial freedom in later life; however, lenders may have stricter criteria for high-value homes and areas.

It's important to seek advice from an equity release specialist familiar with the capital's market, who can help navigate local property trends, lender requirements, and potential impacts on borrowing power.

Why Does Local Expertise Matter?

Seeking local equity release advice ensures that the guidance you receive is personalised and informed by regional property trends and regulations.

Advisers familiar with your area can offer insights into lender criteria, property valuations, and legal considerations specific to your location.

Whether you're in London or another part of the UK, working with a nearby expert helps ensure your equity release plan aligns with your financial goals and local market conditions.

Find Local Experts: Equity Release Advice Near You

Top 4 Equity Release Companies in London for 2025

The top 4 equity release companies in London for 2025 includes Legal & General, Aviva, More2Life, and Pure Retirement, recognised for their competitive rates, comprehensive services, and strong reputations in providing tailored equity release solutions.

Choosing the right equity release company is crucial for ensuring financial stability and peace of mind.

Here’s a brief look at the top 4 equity release companies:

1. Legal & General Equity Release

Legal & General is a leading provider of equity release solutions in the UK, offering a range of lifetime mortgages designed to help homeowners unlock the value of their property while providing flexible options to suit different financial needs.

Key features include:

• Comprehensive Range of Products: Legal & General offers a variety of equity release types tailored to meet diverse financial needs.
• Excellent Customer Service: Renowned for reliable and supportive customer service, Legal & General ensures a smoother process for clients.

2. Aviva Equity Release

Aviva is a leading name in the UK equity release market, known for its financial strength and consumer-friendly products.

It offers a range of lifetime mortgage options, including lump sum and drawdown plans, with features like inheritance protection and voluntary repayments.

Key features include:

• Decades of Experience: With a long-standing history in the financial sector, Aviva brings extensive expertise to equity release.
• Customer-Centric Approach: Aviva’s commitment to customer satisfaction has earned them a strong reputation in the industry.

3. More2Life Equity Release

More2Life specialises in inventive equity release solutions designed to give homeowners flexible access to their property’s value.

Their plans are designed to provide flexibility, competitive interest rates, and features that accommodate different homeowner circumstances.

Key features include:

• Tailored Solutions: More2Life offers personalised equity release plans, ensuring that clients' specific needs and circumstances are met.
• Innovative Products: Known for offering innovative products, More2Life caters to a wide range of financial requirements.

4. Pure Retirement Equity Release

Pure Retirement is a trusted equity release provider focussing on straightforward lifetime mortgages.

Established in 2014 and headquartered in Leeds, the company manages over £2 billion in lifetime mortgage loans and has garnered multiple industry awards for its products and customer service .

Key features include:

• Swift and Efficient Process: Pure Retirement focuses on delivering a quick and hassle-free equity release experience.
• Strong Commitment to Quality: Dedicated to maintaining high standards, Pure Retirement ensures client satisfaction through quality service.

Why Do These Top 4 Companies Stand Out?

These top 4 equity release companies—Legal & General, Aviva, More2Life, and Pure Retirement—stand out for their commitment to high-quality, customer-focused services, making them preferred choices in London.

Each company excels in specific areas, whether you prioritise extensive experience, innovative solutions, or exceptional customer service, ensuring you have reliable options to choose from.

To ensure you make the best choice, it’s essential to compare offerings, seek expert advice, and thoroughly understand the implications of each option.

Step-by-Step: How to Release Equity from Your London Property

To release equity from a London property, you can explore options like lifetime mortgages or home reversion plans, working with an equity release provider and solicitor to do so.

Here’s a streamlined, 8-step guide to help you navigate the process effectively:

1. Determine Eligibility: Ensure you meet the basic criteria, such as being at least 55 years old and owning a property in London.
2. Consult a Financial Adviser: Seek independent financial advice to explore your options and understand the implications. An adviser will help you choose the best equity release scheme tailored to your needs.
3. Choose the Right Scheme: Retirees typically choose between the 2 most popular equity release types:
   • Lifetime Mortgage: Borrow against your home’s value, with the loan and interest repaid when the property is sold, typically after you pass away or move into long-term care.
   • Home Reversion Plan: Sell part or all of your home to a provider for a lump sum or regular payments, while retaining the right to live there rent-free.
4. Compare Providers: Research and compare offerings from top equity release providers in London, such as Legal & General, Aviva, More2Life, and Pure Retirement, to find the best fit.
5. Apply for Equity Release: Complete the application process, which includes a property valuation and financial assessment.
6. Receive Your Funds: Upon approval, receive your funds as a lump sum, regular payments, or both, depending on your chosen scheme.
7. Understand Repayment Terms: Familiarise yourself with the repayment conditions. For lifetime mortgages, repayment typically occurs upon the sale of the property. Home reversion plans do not require repayment as the provider owns a share of the property.
8. Monitor and Review: Regularly review your equity release plan with an adviser by your side to ensure it remains aligned with your financial goals and changing circumstances.

Know Your Rights: Equity Release Compensation & Consumer Protections

Equity release compensation is available to protect consumers if issues arise with their product or provider; knowing your rights and the protection available can provide peace of mind, especially for significant financial decisions like equity release.

The Financial Ombudsman Service is an independent body that assists in disputes between consumers and financial providers, offering a valuable safeguard.

It's also essential to work with a provider registered with the ERC, which sets standards to protect consumers and can help ensure a secure and protected experience.

London Quick Information

London, the capital of England, is a dynamic 21st-century metropolis steeped in history that's home to iconic landmarks like the majestic Houses of Parliament, the famous Big Ben clock tower, and Westminster Abbey, where British monarchs have been crowned for centuries.

Across the Thames River, the London Eye offers stunning panoramic views of the South Bank cultural complex and the entire city.

Let's take a closer look at England's capital:

London City Information

London is not only the capital of England but also one of the world's most vibrant and diverse cities.²

Standing as England's most populous city, it's known for its rich cultural heritage, economic power, and global influence.

London Population Information

With a population of approximately 8.7 million people, London is the largest metropolitan area in the UK.³

It is an economic powerhouse, contributing around 5% of the global GDP, a status it has maintained since its beginnings as a Roman settlement along the Thames.

London History

London's history dates back to around 43 AD, when Emperor Claudius ordered the construction of a bridge across the Thames, marking the city's foundation.

This ancient Roman town, originally known as Londinium, grew into the global city we know today.

London Weather

London's weather can vary significantly across its different climate zones, influenced by its proximity to various bodies of water like the Thames River.

The city's climate is generally temperate, but specific conditions can differ depending on the area.

Famous London Landmarks

London is home to many world-renowned landmarks, including Big Ben, Westminster Abbey, Buckingham Palace, and Tower Bridge.

The city's rich history is reflected in its architecture, museums, and art galleries, making it a cultural hub with a global reputation.

London Neighbourhoods

London boasts a variety of unique neighbourhoods, each with its charm and attractions. Areas like Covent Garden, Kensington Gardens, and Notting Hill are popular destinations, offering a mix of history, culture, and modern living.

Equity Release in London, UK

London Equity Release

Common Questions

Conclusion

Equity release can be a powerful tool for London homeowners looking to access their property’s value without selling, and with top providers like Legal & General, Aviva, More2Life, and Pure Retirement, you’re well on your way to finding the right solution.

Remember, London’s unique property market presents both opportunities and challenges, so consulting a financial adviser can help you navigate these nuances and choose a plan that fits your needs.

As you move forward, keep this guide in hand to make confident decisions, and always ensure your financial future is secure by seeking professional advice tailored to your situation.

Equity release may involve a home reversion or a lifetime mortgage, which is secured against your property. To understand the features and risks, ask for a personalised illustration. Equity release requires repaying any existing mortgage. Any money released, plus accrued interest would be repaid upon death, or moving into long-term care.