Go Compare Financial Product Comparison Review in 2024

Go Compare offers a comparison tool for equity release schemes and a suite of financial services, allowing users to evaluate different plans based on interest rates, flexibility, and features like the no-negative-equity guarantee. Their service stands out by simplifying the process of finding a competitive and suitable equity release plan, as well as offering equity release alternatives.
  • Last Updated: 17 May 2024
  • Fact Checked Fact Checked
  • Our team recently fact checked this article for accuracy. However, things do change, so please do your own research.


Francis Hui
Are You Looking for Financial Product Comparisons? Discover How Go.Compare Can Help You Find the Best Deals on Various Financial Products. Continue Reading...
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Key Takeaways
  • Go Compare doesn’t offer equity release but excels at comparing a wide range of other financial services and insurance options, like life insurance or retirement planning, providing financial security without the need to leverage home equity.
  • Go Compare aids in assessing and contrasting various financial products, and armed with extensive resources and guides, they support informed financial planning and spotlight the top deals tailored to individual requirements.
  • Leverage Go Compare to investigate personal loans or credit alternatives, getting access to funds without resorting to equity release.

Could using Go.Compare’s services help you find the best deal on the financial products they compare?

With many equity release schemes to choose from, researching all of them yourself would be a daunting task. 

We are here to help!

Go.Compare offers comparisons across a broad spectrum of financial products, ensuring you find competitive rates and terms tailored to your needs.

In This Article, You Will Discover:

    To make it even easier for you, our team of equity release experts at Every Investor has compiled this guide on how the process works. 


    Who Offers the Lowest Rates in 2024?

    Discover the Lowest Rates & Save

    Request a FREE call back & discover:

    • Who offers the LOWEST rates available on the market.
    • Who offers the HIGHEST release amount.
    • If you qualify for equity release.
    Go Compare Home Equity Release

    NOTEEvery Investor is an impartial and unconnected third-party information provider via this website, and the details replicated in this commentary represent the opinions of Every Investor only and may not reflect the views or opinions of Go.Compare. This article must not be interpreted as advice, nor is it a solicitation to conduct transactions in any financial product provided by Go.Compare.

    What Is Go Compare and How Do They Influence the Financial Comparison Market?

    Go Compare operates as a pivotal comparison platform, offering users insights and options across the UK’s financial products landscape.

    Who Is Go Compare and What is Their Role in the Financial Product Comparison Market?

    Go.Compare is an independent, unbiased comparison site that helps consumers choose financial products, energy plans, and insurance policies.2

    Go.Compare was the first UK price comparison website to list policy details and not just prices.3

    Go.Compare can assist in finding competitive deals by offering independent comparisons of various financial products they cover, excluding equity release schemes.

    Based in Newport, South Wales, it is the only comparison site with an Insurance Fraud Bureau membership and BIBA accreditation.4

    A division of international media group and leading digital publisher Future Plc, Go.Compare also acts as a broker for a wide range of insurance products and financial services offered by third-party underwriters.

    Clarifying Go Compare’s Role in Financial Services

    Go.Compare does not offer or provide comparisons for equity release or lifetime mortgages on its platform.

    Understanding Financial Product Comparisons with Go.Compare

    Go.Compare offers comparison tools for financial products and services for individuals looking to make informed decisions, excluding equity release options.

    How Can You Effectively Compare Financial Products in the UK Using Go Compare?

    Utilising Go Compare’s intuitive tools allows users to sift through and compare an array of financial products with ease.

    How to Compare Financial Products in the UK with Go Compare

    The ideal way to compare financial products in the UK with Go.Compare involves exploring various options to meet your specific financial goals and needs.

    Evaluating their terms, including interest rates, flexibility of repayment, and potential impact on your estate is recommended.

    It’s also crucial to consider the impact on your eligibility for means-tested benefits and how it might affect your tax position.

    Diving deeper, we advise consulting with an independent financial adviser who specialises in equity release.

    They can provide tailored advice based on your specific circumstances, helping you make an informed decision.

    comparison website can also be useful, but remember they might not cover all providers.

    Lastly, don’t forget to check the provider’s reputation and whether they’re a member of the Equity Release Council, which ensures certain standards for consumer protection.

    Navigating Go Compare’s Financial Product Options

    Go.Compare offers comparison tools for a variety of financial products, but it does not include equity release plans in its services.

    To choose the right one, consider your long-term financial needs and whether you plan to leave an inheritance.

    Their tools and advisors can help you compare the features and benefits of each plan, guiding you towards the most suitable option for your retirement goals.

    Why Should You Consider Using Go Compare for Financial Product Comparisons?

    Go Compare offers a transparent and comprehensive comparison service, essential for making informed financial decisions.

    Why Consider Go Compare for Financial Product Comparison?

    You should consider Go.Compare because it is always impartial and prioritises finding the best provider for your needs.

    Go.Compare only works with companies it can rely on and, since opening its doors in 2006, has managed to build up a strong network of partners it can trust.5

    Privacy is crucial, so the company adheres to strict security procedures when disclosing your personal information.

    Pros and Cons of Using Go Compare for Financial Services

    The advantages of using Go.Compare include that you will have a wide variety of providers to choose from by using it’s services. 

    You will, however, be deprived of that personal touch you receive when working directly with a provider.

    Go.Compare Pros

    The pros of Go.Compare include:

    • Money-saving. Go.Compare provides quotes from all the providers enabling you to choose the most affordable one. 
    • Convenience. The Go.Compare site is quick and easy to use and offers loads of information. It allows you to compare a vast number of quotes instantly, instead of you having to fill in individual application forms.

    Go.Compare Cons

    The cons of Go.Compare are:

    • A lack of personal touch. When working directly with a supplier, you will often be given a point of contact, someone you can go to with your questions and who will ensure that the product is exactly what you are looking for. Unfortunately, this is not the case when using a comparison site such as Go.Compare. 
    • Not all providers are on the site. Although most providers are listed with Go.Compare, there are a couple that you will not find, such as Direct Line or Aviva. You can find out more about their plans by contacting them directly.

    Evaluating Go Compare’s Service Against the Market

    Go Compare stands out in the market for its user-friendly interface and comprehensive comparison of a wide variety of financial products such as insurance, loans, and broadband services.

    They offer detailed insights into various plans, helping you understand the nuances between different lenders’ offers.

    This level of detail ensures you’re well-informed to make a decision that aligns with your financial planning.

    What Financial Services Can You Compare on Go Compare?

    From insurance to loans, Go Compare provides a broad spectrum of financial service comparisons to cater to diverse needs.

    Overview of Go Compare’s Financial Services Comparison

    Go.Compare facilitates easy comparisons across essential financial services like insurance, loans, broadband, and more.

    To receive a comparison, you need to answer a few basic questions about your home and how much equity you wish to release.

    The site will then compile a list of quotations based on your answers.

    It does not offer advice or recommendations but will provide information to help you decide.

    Financial Services Comparison Offered by Go Compare

    The services Go.Compare offers are unbiased and authorised and regulated in the UK by the Financial Conduct Authority (FCA),6

    It’s primary focus is providing comparison details for financial products such as car insurance, pet, home insurance, and breakdown cover.


    It also provides comparison services for gas and electricity, loans, broadband, credit cards, and other financial products through preferred providers such as Experian.

    How to Access and Utilise Financial Product Information on Go Compare?

    Accessing Go Compare reveals detailed product information and comparisons, aiding users in navigating financial choices.

    Accessing Financial Product Rate Information through Go Compare

    Go.Compare provides general information on equity release interest rates and notes that you could choose to pay the interest on your loan or let it accrue.

    Equity release interest rates currently range from 5.25% to 6.30% AER*.

    *While we regularly review our rates, these may have changed since our last update.

    Insights into Financial Product Features with Go Compare

    Go.Compare’s information on equity release scheme features gives you an overview of what to expect from most lenders.

    The site aims to help you make better-informed decisions when releasing equity from your home by providing an overview of the features you could expect from most plans on the market, and by finding the best one to suit your needs.

    Utilizing Financial Calculators on Go Compare

    Go.Compare provides tools and calculators for the financial products they compare, focusing on areas other than equity release.

    What Are the Best Practices and Review Methodologies for Choosing Financial Products on Go Compare?

    Go Compare advocates for thorough review and comparison, using tailored methodologies to ensure users find their ideal financial product.

    Best Practices for Choosing Financial Products Through Go Compare

    The best practice is to thoroughly compare the features, rates, and terms of different financial products offered by Go Compare.

    Utilize Go.Compare’s comparison tools to understand potential costs, benefits, and savings.

    Always consult with a financial advisor to ensure the plan aligns with your retirement goals and financial situation, making an informed decision that safeguards your future.

    Review Methodology for Go Compare’s Services

    We reviewed the information on Go.Compare by researching it’s services and comparing those to it’s competitors.

    We have also taken into consideration the advantages and disadvantages of using the site, as well as online customer reviews. 

    Note that this is an unaffiliated, independent review of Go.Compare.

    Go.Compare Customer Reviews

    You can find Go.Compare reviews here:

    Go.Compare Complaints

    If you have a complaint or wish to make a complaint on behalf of someone, you can either use the site’s online contact forms or contact Go.Compare in one of the following ways:

    • Online: Complaints form
    • In Writing: Gocompare.com Limited, Imperial House, Imperial Way, Newport, Gwent, NP10 8UH, UK.
    • Telephone: 0163 365 4060

    Understanding the Fees, Rates, and Registration Details of Go Compare

    Go Compare demystifies financial products by clearly presenting fees, rates, and essential regulatory information to users.

    Comparing Rates for Financial Products with Go Compare

    GoCompare provides access to competitive rates for a variety of financial products, helping ensure you find a good deal tailored to your needs.

    While it does not cover equity release or lifetime mortgages, its comprehensive comparison tools allow for a quick assessment of how various lenders’ rates and terms for other financial products stack up against each other.

    This facilitates an easier decision-making process for finding the best option suited to your financial situation.

    Understanding Fees in Financial Product Comparisons with Go Compare

    Go.Compare will not charge you any fees.7

    Go.Compare will only get paid if you buy a product or service from a third-party via it’s website.

    The provider you have selected will pay the commission directly to Go.Compare.

    It’s services are unbiased, so it does not accept advertising or sponsored listings.  

    Go Compare’s FCA Registration Details

    Go Compare’s adherence to FCA regulations ensures a trustworthy and secure environment for comparing financial services.

    Go Compare’s Trading Names

    • Go.Compare
    • GoCo
    • GoCompare
    • Giocompario.com
    • gocompare.com Limited

    Go Compare’s FCA Permitted Services

    • Advising
    • Arranging and making arrangements with a view to transactions in general insurance.

    Regulators of Go Compare’s Services

    • Financial Conduct Authority (FCA) 

    Go Compare’s Registration Numbers

    • FCA Ref Number: 465053
    • Companies House Number: 05799376

    FCA and Companies House Link for Go Compare

    Go Compare’s Contact Number and Address

    • +44 163 365 4060
    • customerservices@gocompare.com
    • Imperial House, Imperial Way, Newport, Gwent, NP10 8UH.

    FAQs on Using Go Compare for Financial Services

    What Makes Go.Compare Different From Other Financial Comparison Websites?

    How Can Go.Compare Help Me Find the Best Deals on Financial Products?

    Are There Any Fees Associated With Using Go.Compare for Financial Product Comparison?

    What Types of Financial Products Can I Compare on Go.Compare?

    How Up-to-Date Is the Information Provided by Go.Compare on Financial Products?

    Conclusion: The Value of Choosing Go Compare for Financial Comparisons

    Price comparison sites such as Go.Compare are great for time-poor people who know what they are looking for.

    It is quick, easy, and offers plenty of information. 

    However, choosing to release equity from your home is a big decision. 

    You need to understand all the risks before deciding to go ahead.

    Make sure to speak to a financial adviser before committing to equity release.

    For comprehensive and easy financial product comparisons, choose Go.Compare.

    Find the best rates and make informed decisions with Go.Compare’s user-friendly tools.

    The features mentioned and the amounts raised, are subject to the lender’s criteria, terms, and conditions. These may take into account the age, health, and lifestyle factors in order to provide an enhanced amount. To understand the features and risks, ask for a personalised illustration.

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