Russell Brand signs deal with Audioboom

Russell Brand’s 'the Trews' will be available on the Audioboom platform

Russell Brand signs deal with Audioboom

Comedian and political activist Russell Brand has signed an exclusive deal with AIM-listed Audioboom, to supply it with content. Brand will head up its latest marketing campaign, becoming the new face and voice of the audio-on demand mobile platform.

As part of the agreement Brand will record twice-weekly shows exclusively for Audioboom alongside his radio presenting team Matt Morgan and Mr Gee. The 45 minute show, The Russell Brand Podcast, will be available on Audioboom every Wednesday and Sunday and will first transmit on Wednesday, 25 February, with the second show on Sunday, 1 March. The deal initially covers a total of 24 shows and a 10-minute highlight package will be available on iTunes following each show and will be broadcast across Audioboom’s global syndication network.

As well as presenting and producing The Russell Brand Podcast, Brand will be using the Audioboom app to record and publish his thoughts on the go. Additionally, Audioboom will also host a weekly ‘Best of The Trews’ audio content from Brand’s popular ‘The Trews’ YouTube channel, which provides an alternative look at the news in Brand’s own inimitable style.

The agreement will also see selected content from the two exclusive weekly podcasts made into a radio show that will also include selected latest release music tracks from three leading music companies. Audioboom is now in negotiations for the syndication rights for the radio show with leading radio groups in the UK, USA and Australia.

Results

Small cap Audioboom also announced its full year results for the 11 months to November 30, 2014. During that period it had sales of £0.1m with an operating loss of £2.1m. At the period end it had cash of £8.9m.

It had 3.14m registered users at year end, up 64% from a year before, and 2,000 content partners compared with just 297 in November 2013. These have since increased to 3.4m registered users and over 2,300 content partners.

Rob Proctor, chief executive of Audioboom, commented: “We remain very much on course with our plans to establish a global userbase of listeners who are attracted by our ‘go to’ destination for spoken-word audio covering sport, news, business, entertainment and current affairs.We believe consumers want a new way to listen to spoken-word audio and that is through digital devices, with content delivered on-demand. The number and range of high quality, global content partners using Audioboom to provide short, snappy, interesting and shareable pieces of audio continues to grow.

At this stage of the business our focus, and the driver of shareholder value, will be through providing the highest quality content and attracting as wide an audience as possible.  A platform like this has significant potential for revenue generation through the of the first aggregated audio content syndication and ad network based on embedded audio carrying adverts.”

House broker

House broker Arden has forecast that Audioboom will deliver sales of £7m in the full year 2016, with earnings before interest and tax of £0.2m. It has a buy on the stock with a price target of 9.3p.

Cash shell One Delta acquired the business in March 2014, via a reverse takeover. The stocks 12-month trading range has ranged from 0.8p to 16.6p.

 

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About Author

Christopher Menon

Every Investor Editor Chris Menon is a financial journalist who has written regularly for national newspapers, magazines and websites about personal finance, with particular emphasis on investing.